ATOMIC Backland

PRESS RELEASE


Atomic Backland Touring Boot

Everyday Adventure

Altenmarkt, Sep 2019 – For the 2019/2020 season ATOMIC is introducing the next-gen Atomic Backland boot. The all new BACKLAND Carbon is a lightweight ski touring boot with great uphill features along with an outstanding downhill performance. Prolite provides a revolutionary light construction with added reinforcements in key zones, making the shell lighter yet strong where needed. The Frictionless Pivot provides epic natural movement and makes every vertical meter easier. – whether you are on your backyard or in the high alpine. The added Boa Fit System will wrap around any foot shape delivering comfort and a snug fit.

Backland is not a place, but an idea – and it’s closer to home than it sounds. ATOMIC wants to make adventure skiing accessible, acknowledging that it doesn’t happen only in the far-off high alpine – but also in your backyard, on your local hill. Every day.

INTRODUCING THE NEXT GENERATION OF BACKLAND BOOTS

It all started out a few years ago with a revolutionary new product: a lightweight touring boot with high-performance skiing DNA. Now the time has come to introduce the next-gen Atomic Backland boot. The Backland Crabon continues to offer epic natural movement, but is fine-tuned for even easier handling. An additional Boa Fit System wraps the foot perfectly with a simple spin and dial.

The boot is loaded with features to make anyone a better ski tourer: The Frictionless Pivot provides epic natural movement and makes every vertical meter easier. Taller, more supportive cuffs provide better leverage while turning. The Memory Fit 3D liner gives optimum foot hold with pre-shaped heel and ankle areas. A supremely comfortable first fit is highly customizable, while climate control manages temperature peaks all day long. The easy-to-use Atomic Free/Lock System makes transitions simple and fast for beginners and experts alike.

The result: uphill the Backland Carbon feels like a hiking boot. Downhill? All the stability, strength and stiffness that is needed.

Find out more at www.atomic.com

ATOMIC Backland

SETUP FOR ADVENTURE


ATOMIC offers a complete Backland setup for every type of touring: adventure, endurance and freeride. The perfect Backland setup for adventure touring includes: Backland 85 skis, Backland Tour + Brake bindings, Hybrid 85 skins for easy handling, new Backland Carbon boots for epic natural movement, Count XTD helmet and Count 360˚ HD googles which integrate with each other perfectly. Add BCT MTN Carbon SQS poles and Backland 22 pack for the full package.

In addition to this unisex setup, ATOMIC also offers a women-specific setup including Backland 85 W skis and the new Backland Pro W boots.

About ATOMIC

Founded in 1955 in the heart of the Austrian Alps, ATOMIC is the world‘s largest ski-manufacturer. Products perfectly tailored for ski racers and freeskiers, cross-country skiers and backcountry skiers, beginners and World Champions alike are being tested in the company’s backyard around Altenmarkt. ATOMIC employs 750 people and has more than 60 years of experience in the skiing industry, while selling products in 49 countries. Through its passion for skiing, the brand strives to create a better skiing experience with leading quality and technological innovations. ATOMIC is an Amer Sports brand.

Media Contact
Denis Dietrich, Thomas Roeger
+49 – 89 – 30 76 66-43
ngbzvp@x-t-x.pbz
ATOMIC AUSTRIA GMBH
Atomic Straße 1
5541 Altenmarkt
T: +43 6452 3900-0
vasb@ngbzvp.pbz
ATOMIC is an Amer Sports brand.

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