Fair Trade: Becksa Bralette & Becksa 7/8 Legging
PRESS RELEASE
prAna Fair Trade Active Wear: Becksa Bralette & Legging
Feminine, fit and fair
CARLSBAD, CA (March 2019) — prAna commits to active wear, truly deserving the attribute “sustainable”. Becksa Bralette and Becksa 7/8 Legging score with features that go beyond recycled polyester. Both styles are Bluesign® and Fair Trade Certified™ and help to preserve the environment and support better working conditions for farmers as well as in production.
prAna expects a change in sportswear industry: In addition to performance and style, eco friendly aspects are increasingly involved when making purchasing decisions. Recycled polyester is a start, but by no means the ultimate. For this reason, more and more prAna styles – such as the Becksa Bralette and the Becksa 7/8 Legging – are also Bluesign® and Fair Trade Certified™.
The Swiss Bluesign® seal stands for the exclusion of environmentally harmful substances within the manufacturing process (starting with the production of raw materials). Bluesign® products fulfill the strictest ecological requirements and thus relieve water, soil and air considerably.
Fair Trade Certified™ commits to better working conditions, secure incomes and greater environmental responsibility. With the purchase of a Fair Trade Certified™ product, additional funds flow into communities for self-determined financing of local social projects.
Becksa Bralette
Material 42% recycled polyester; 42% polyester; 16% elastane
Features compression stretch rib; UPF 50+; flatlock construction; interior shelf bra; mesh lining; removable modesty
SRP 59,95 euro
Becksa 7/8 Legging
Material 42% recycled polyester; 42% polyester; 16% elastane
Features compression stretch rib; UPF 50+; flatlock construction; wide waistband with hidden key pocket; high-rise
SRP 94,95 euro
Fair Trade: Becksa Bralette & Becksa 7/8 Legging
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About prAna: prAna clothing and gear is made with intention – that every detail – from trim and fabric to hangtags – is carefully designed to enhance our lives today while still considering the needs of tomorrow. For more than 22 years, this vision has been at the root of prAna’s relationships with customers and retailers. prAna clothing is designed in Southern California with style and versatility in mind. prAna is deeply committed to mitigating the impact they have on the environment in manufacturing and selling its clothing and that all products are made in safe and fair working conditions. prAna is sold in five flagship stores, online at prana.com, and in 1,400 specialty retailers across the US, Canada, Europe and Asia. prAna is one of the portfolio brands of Columbia Sportswear Company (COLM).
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