prAna announces winner of “Day Job to Dream Job” campaign
PRESS RELEASE
CARLSBAD, CA (15.11.2019) – prAna announced the winner of their $100K Dream Job Promotion. Queena Bergen was selected from more than 2,400 entries with a dream of quitting her software engineer job and embarking on a national poetry tour to motivate and inspire others. Her story was both original and told in a unique way as a beautiful spoken word poem detailing her personal struggle and powerful aspirations.
Looking back: In August 2019 prAna started the “Day Job to Dream Job” campaign. The Californian company sought one courageous person willing to quit their day job to pursue their passion. o entice them to take the leap, prAna offered $100,000 to jumpstart their new career and get their dreams off the ground. The goal of the promotion was to spread prAna’s Clothing for Positive Change philosophy. By asking the question, ‘How can prAna help you affect positive change in your life?’ the brand encouraged entrants to share their stories about what positive change looks like for them. Over 2,400 people with different dreams submitted amazing videos.
Winner is Queena Bergen, software engineer in everyday life, poet in her heart!
The young woman from New Jersey stood. Jeff Haack, prAna Vice Marketing Director, congratulates:
“Queena’s passion came through with each word, written from her heart and spoken with conviction. Her dream of a national poetry tour to motivate and inspire others felt like the very definition of creating positive change”. In her video, Queena shares her story, her struggles and her hopes in a unique way. “Congratulations to Queena on the promotion of a lifetime and winning $100,000 to chase your dream,” said Haack. “We can’t wait to see what you do next.”
Regular updates on Queena as she pursues her dream will be shared on prana.com
Über prAna: “prAna“ steht im Sanskrit für Atmen, Leben und die Vitalität des Geistes. Die kalifornische Marke prAna mit Sitz in Carlsbad (Kalifornien) ist von der Yoga-Philosophie und der Umweltbewegung der amerikanischen Westküste ebenso geprägt wie von der Kletterszene der 90er Jahre. prAna stellt Yoga-, Kletter- und Lifestyle-Bekleidung, Accessoires sowie Bademode her und richtet sich damit an eine aktive Zielgruppe mit Sinn für Mode und Style. Seit der Unternehmensgründung 1992 legt prAna höchsten Wert auf Umweltverträglichkeit und Nachhaltigkeit: Als eines der ersten US-Unternehmen wurde prAna bluesign Systempartner und war der erste große Bekleidungshersteller in Nordamerika mit einer Fair Trade USA-Zertifizierung. prAna gehört zum Portfolio der Columbia Sportswear Company (COLM). prAna vertreibt weltweit über den stationären Handel (rund 1400 Fachhändler) sowie auch online über Partner und den Webshop www.prana.com.
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