PRANA NEWS S20
PRANA NEWS S20
prAna introducing new claim
Clothing For Positive Change
Right in time for OutDoor by ISPO prAna presents its new claim „Clothing for positive change“. The Californian lifestyle and sportswear brand thus sends a clear signal: For more than 25 years, prAna has been striving to minimize its ecological footprint and exert a positive influence on environment and people. The brand is proud of its progress and expands sustainability goals from season to season. By summer 2020, more than 85% of its styles will be sustainable.
prAna swim made from recycling ECONYL®
100% recycled, 100% awesome
For more than 20 years, PrAna is fully committed to environmentally friendly products – not only within the active and lifestyle collections, but also regarding their swimwear. The Californian brand has continuously evolved and improved its watersports apparel in terms of sustainability and finally reached a milestone: With swimwear for Summer 2020, prAna succeeded in replacing virgin polyester and nylon per 100% by the recycled fiber ECONYL®
Chris Sharma’s Picks
Information will follow soon.
prAna expands Fair Trade programm
Humanity is making the right choices
It started with a T-Shirt: In 2010, prAna was the very first North American apparel company partnering up with Fair Trade USA by producing the Soul Tee by Fair Trade standards. Today, the brand has converted multiple of their factories to Fair Trade Certified™ and has enlarged the amount of Fair Trade styles to 19% overall collections.
About prAna: prAna clothing and gear is made with intention – that every detail – from trim and fabric to hangtags – is carefully designed to enhance our lives today while still considering the needs of tomorrow. For more than 25 years, this vision has been at the root of prAna’s relationships with customers and retailers. prAna clothing is designed in Southern California with style and versatility in mind. prAna is deeply committed to mitigating the impact they have on the environment in manufacturing and selling its clothing and that all products are made in safe and fair working conditions. prAna is sold in five flagship stores, online at prana.com, and in 1,400 specialty retailers across the US, Canada, Europe and Asia. prAna is one of the portfolio brands of Columbia Sportswear Company (COLM).
