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Press release | Fall/Winter 2017, Reproduction free of charge

Prana Men's Showdown Jacket

Warmth from within

For their fall ‘17 men’s outdoor lifestyle collection, prAna introduces the new Showdown Jacket: A comfortable, versatile, and sustainable piece that combines the stylish design of a flannel with the unmatched warmth of a down jacket. It is bluesign® approved, PFC free and filled with RDS-down, once again underlining prAna’s sustainable clothing movement.

For fall 2017, the California brand continues to mix performance, style, and comfort with the use of sustainable materials and production. Building on the #sustainableclothingmovement, prAna is introducing the use of traceable, responsible down (according to the independent Responsible Down Standard RDS) and PFC-free durable water repellent (DWR) into its production.

The Showdown Jacket for men and women combines four assets in one piece: dry, warm, on-trend, and simply made right. The jacket is prAna’s most sustainable style to date: bluesign® approved, filled 90/10 RDS down, and a 64% eco-friendly yarn-dyed recycled polyester with a PFC-free DWR-finish. Its touch is unique for a down jacket, as the soft-brushed surface feels like flannel. In two plaid colors and one solid color, the Showdown Jacket comes with a uniquely rugged outdoor appeal.

SHOWDOWN JACKET DETAILS

Material Shell:    64% recycled Polyester, 36% Polyester

Lining:                 100% Nylon

Insulation:          650 FP 90/10 RDS Down

Features:            Eco-friendly and PFC-free durable water repellent (DWR), RDS certified down; Passport compatible interior zip pocket with media port

Colors:                Charcoal, Coal, River Rock Blue

Sizes:                   XS–XXL

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About prAna: prAna clothing and gear is made with intention — that every detail – from trim and fabric to hangtags – is carefully designed to enhance our lives today while still considering the needs of tomorrow. For more than 22 years, this vision has been at the root of prAna’s relationships with customers and retailers. prAna clothing is designed in Southern California with style and versatility in mind. prAna is deeply committed to mitigating the impact they have on the environment in manufacturing and selling its clothing and that all products are made in safe and fair working conditions. prAna is sold in five flagship stores, online at prana.com., and in 1,400 specialty retailers across the US, Canada, Europe and Asia. prAna is one of the portfolio brands of Columbia Sportswear Company (COLM).
For a list of prAna retailers, please visit prana.com/dealer-locator.html
prAna
3209 Lionshead Ave
Carlsbad, CA 92010
www.prana.com/

Media Contact Europe
Denis Dietrich
cenan@X-T-X.pbz
0049 (0)89 30 76 66–43

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