After Lydia Chou, Director of Taiwan Trade Center Munich, had welcomed the media, Gina Chang, Secretary General of Taiwan Bicycle Association, presented the changes on the global bicycle market (smart cycling etc,) and the vision of the Taiwanese bicycle industry, playing a leading role world-wide in R&D, innovation, manufacture and supply chain.

Jürgen Falke, Director of Products at Merida, introduced the eONE-SIXTY, Merida’s state-of-the-art e-mountain bike that comes packed with innovations. Hubert Hager, Marketing Manager Kenda Europe, gave an overview over the tire specialist’s latest marketing activities. He revealed three lighthouse products: The Regolith Pro, the Booster Pro and the first tire dedicated to e-cargo bikes, the Kwick Drumlin Cargo. Adrian Bleiler, Global Sales Manager KMC, explained the unique construction of the e12 bike chain, which is especially developed to withstand the power of modern mid-motor, and of the X12 chain. BuzzRack Sales Manager Anthony Lai showed the e-Scorpion 2, a new carrier for designed for e-bikes. It carries up to 60 kg and can also accommodate XXL frames and tires up to 4”. Pei-Shan Chiang, Regional Sales Manager, explained two new GPS bike computers from Bryton, the Rider 420 with its easy-to-use navigation and the Rider 860, which incorporates every feature that even the most demanding cyclist might want to have. Finally, Ethan Liu from the TAITRA Exhibition department informed about Taipei Cycle 2020, revealing interesting facts and figures around Asia’s #1 bicycle trade show.

After the event, Lydia Chou summarized: “Eurobike is the most important bicycle exhibition in Europe. It’s also the best platform for us to promote the Taiwan bicycle industry and Taipei Cycle 2020. Together with Merida, Kenda, KMC, BuzzRack and Bryton, we had organized a press conference and were happy to welcome 30 media from eight different countries. It fully met our expectations and we are happy both with the number and the quality of the visitors.”

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